Meet the Proactive Analytics team
Mike Brereton
Chairman
Mike began his career as an engineer with the British Royal Navy. Over a 30+ year career, he progressed through various technical sales roles into business ownership, general management, consulting and senior sales leadership roles at VP level with SME’s and multi-national corporations. His experience leading the EMEA sales and service teams of SPX focusing on the Food and Beverage market sectors, both regionally and globally, is proving invaluable in developing the strategy for, and direction of, Proactive Analytics.
Throughout this time he has remained actively involved in all aspects of sales, business development and driving team performance. Mike is passionate about the concept of value definition and creation, as outlined in his book ‘Make Money, Save Money, Feel Good’, and ensures Proactive Analytics products and services deliver this for their customers and investors alike.
Will Jeeves
Technical Director
Will’s passion for technology and innovation has driven his previous roles and consultancies forward through the vision of creating next-generation products; utilising available technologies to help advance new concepts and ideas. This approach has helped some of the UK’s leading logistics companies with fresh and efficient software solutions and more recently the invention of ExiFlo®.
Whilst in the position of Managing Director at a plastics manufacturer, Will introduced pioneering methods working with leaders of industry Hensoldt (formerly Kelvin Hughes), Logitech Ltd and Waters Corporation to help deliver best-of-class products. His First-Class BEng degree in Aerospace Systems Engineering and work at BAE Systems plc cemented his drive for innovation and excellence in all avenues of hardware and software engineering. Will constantly seeks to expand his knowledge and expertise, adding to his 15+ years of experience in the manufacturing and engineering industry.
Phil Webb
Managing Director
Phil is a high-calibre senior executive with a history of delivering outstanding results within major multi-national companies across a wide range of products and market sectors, and has an exceptional combination of strategic, operational, and leadership capabilities.
He started his career in IT and business analysis, but quickly moved into business leadership. During a 30+ year career, he has had global responsibility for Supply Chain, as General Manager had responsibility for a wide range of businesses in EMEA with a combined turnover of ~ $300m, has successfully led many major business transformations and most recently had global responsibility for Commercial Excellence at SPX Flow.
The experience and expertise gained, specifically innovative solutions to deliver profitable growth, development of high-performing teams, the introduction of business operating systems, and driving productivity improvements will ensure Proactive Analytics provides our customers with an exceptional experience.
Phil’s mission in life is to “Make the most of every day. Time is free … don’t waste it”
Giselle C. Weil
Product and Marketing Director
Giselle is a highly accomplished and results-driven leader with over 15 years of experience in the industrial sector with a successful track record of driving innovation and delivering outstanding customer experiences.
She combines her engineering background and cross-functional expertise to optimize products and services using emerging technologies. Her diverse background in the food and beverage industry, with experience ranging from commercial business analysis and operations to customer services and product management has equipped her with a deep understanding of the industry's intricacies.
Her recent role leading the strategy development of connected products and services at SPX FLOW showcases her ability to leverage emerging technologies for business growth. Giselle's passion lies in leveraging her analytical skills, creative mindset, and collaborative approach to develop and launch solutions that meet customer needs and drive competitive advantage.
